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AUGUST 2008
MESSAGE STICKS FILM FESTIVAL
Fresh from its successful launch at the SYDNEY OPERA HOUSE, the Message Sticks Indigenous Film Festival is touring australia until august 2008.
Message Sticks is one of Australia's most popular film festivals, featuring a free program of documentaries and short films by emerging Indigenous Australian directors and producers.
This milkbar bar collaborated with IAMBIC MOTION ARTS COLLECTIVE to produce a stop motion animation opening trailer. IT WAS shot over TWO NIGHTS BY PHOTOGRAPHER MIKAELA BURSTOW ON THE STEPS OF THE SYDNEY OPERA HOuse.
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JULY 2008
ABC COMMERCIAL
In July 2008 ABC Commercial launched its new coloured logo on-air. DESIGNED by THE GLUE SOCIETY, The new coloured "worm" was developed into a TVC by KASTNER AND PARTNERS SYDNEY and The MilkBar, working with the design team from PICTUREDRIFt.
AS WELL AS DEVELOPING A TVC WE PRODUCED A 3D HD OPENER TO FEATURE ON ALL ABC DVDS and rebranded all abc on-air product promos.
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MAY 2008
Retail therapy online
with the KNOWLEDGE that window shopping is one of the favourite PASSTIMES througout aSIA, WE PRODUCED AN ABC PRODUCTS SPOT FOR THE AUSTRALIA NETWORK. IT was CREATED from hand painted drawings animated to create A world of shop fronts, PROMOTing ABCSHOP.COM.AU across ASIA, REACHING 40 COUNTRIES AND 20 MILLION HOMES.
THE SPOT WAS illustrated and animated BY GLEN YEOH AND SAM MOORE. IT WAS WRITTEN AND PRODUCED BY THE MILKBAR.
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MARCH 2008
TOYOTA TRD HILUX LAUNCH
Toyota Australia has chosen to unveil their much anticipated supercharged TRD HiLux ahead of its International Motor Show debut. THE MILKBAR PRODUCED A TOP GEAR STYLE REVIEW AT EASTERN CREEK RACEWAY WITH RACING LEGENDS NEIL CROMPTON AND RICK BATES.
THE VIDEO WAS PRODUCED IN ASSOCIATION FOR GEORGE P. JOHNSONS FOR sAAtchI & SAATCHI SYDNEY. IT WAS DIRECTED AND EDITED BY PETER CRAMER. THE DIRECTOR OF PHOTOGRAPHY WAS PAUL HOWARD.
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JANUARY 2008
WHAT's ON THE BLACK BOX?
TO LAUNCH NITV ON FOXTEL, THE MILKBAR CREATED A CAMPAIGN OF EIGHT branding IDENTS. SHOT ON 35MM FILM AROUND REDFERN AND THE NORTHERN BEACHES OF SYDNEY. THE SPOTS reflect THE DIVERSITY OF CONTEMPORARY INDIGENOUS CULTURE while IDENTIFYING THE RANGE OF NITV GENRES.
NATIONAL INDIGENOUS TELEVISION IS THE NEWEST NATIONAL BROADCASTING SERVICE IN AUSTRALIA and CELEBRATES THE WORLD'S OLDEST LIVING CULTURE.
THE CAMPAIGN WAS WRITTEN BY PETER CRAMER/THE MILKBAR. THE SPOTS WERE CO-PRODUCED WITH PICTUREDRIFT AND were DIRECTED BY BRENDAN COOK. CLICK here TO VIEW the SPOTS AND THE NITV WEBSITE.
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OCTOBER 2007
A miracle oF ARCHITECTURE AND DESIGN
FIFTY YEARS AGO A YOUNG DANISH ARCHITECT DESIGNED A MASTERPIECE THAT PUSHED THE BOUNDARIES OF CREATIVITY AND SCIENCE AND PUT SYDNEY ON THE MAP FOREVER.
THE MILKBAR WORKED CLOSELY WITH THE SYDNEY OPERA HOUSE TO PRODUCE A SHORT DOCUMENTARY UNCOVERING THE DESIGN AND ENGINEERING SECRETS. IT PREMIERED AT THE ESSENTIAL TOUR LAUNCH.
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OCTOBER 2007
MINI STRIKE
MINI fans in Sydney strike it lucky when the fun-loving brand brings a new attraction to Haymarket.
MINI Strike is a life-size bowling game that shows off the dynamic handling and maneuverability of a MINI in the hands of a professional driver AS THEY RACE AT HIGH SPEED AROUND LARGE INFLATABLE PINS.
THE EVENT WAS ORGANISED BY PLAY COMMUNICATIONS AND THE MILKBAR WROTE AND DIRECTED THE TVC AND VIRAL campaign.
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MAY 2007
SEA PATROL
FROM PRODUCERS HAL MCELROY AND DI MCELROY (WATER RATS, BLUE HEELERS), A NEW LANDMARK TV SERIES FOR THE NINE NETWORK. THIS IS AN ACTION DRAMA WITH A MYSTERY ELEMENT THREADED THROUGH 13 HOURS OF HIGH-END, PRIMETIME TELEVISION SCHEDULED FOR BROADCAST MID 2007.
THE MILKBAR PRODUCED AND EDITED THE TITLE SEQUENCE And TRAILER FOR THE NINE NETWORK. DESIGN AND POST PRODUCTION WAS COMPLETED AT THE LAB SYDNEY. To FIND OUT MORE ABOUT SEA PATROL click here.
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FEBRUARY 2007
MAKIN BLAZIN' DOCUMENTARY
Blazin' 2007 is the much anticipated sixth volume in this groundbreaking series that is mixed by DJ Nino Brown, Australia's biggest urban DJ. Working with director Hugh Ballantyne and UNIVERSAL MUSIC The Milkbar produced a behind the scenes documentary that followed DJ Nino Brown AND local Hip-Hop artists Tyree and Ken Hell in the studio and on tour around Australia.
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JANUARY 2007
DISCOVERY TRAVEL AND LIVING
THE MILKBAR WORKED WITH PRODUCER GILLIAN SAMUELS AND DESIGNERS GLEN YEOH AND ROBYN SCHREMMER IN REBRANDING THE MONTHLY HIGHLIGHTS SPOT FOR DISCOVERY TRAVEL AND LIVING asia and australia/nz.
travel and living is dedicated to revealing the most fascinating and inspiring places on earth. It reacheS 100 million households throughout THE ASIA-PACIFIC AND MORE THAN 150 MILLION HOUSEHOLDS INTERNATIONALLY.
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MARCH 2007
CELEBRATING 75 YEARS OF THE ABC
THE ABC IS INVITING PEOPLE FROM ALL OVER AUSTRALIA TO ATTEND A SERIES OF CONCERTS AND EVENTS TO COMMEMORATE THE 75TH ANNIVERSARY.
MANAGING DIRECTOR MARK SCOTT SAID THE ABC EXPECTED TO CELEBRATE WITH OVER ONE MILLION AUSTRALIANS AS THE OPEN DAY PROGRAM ROLLS OUT OVER THE COMING MONTHS. “WITH 60 LOCAL ABC RADIO STATIONS ACROSS THE NATION, THE ABC IS AT THE HEART OF MANY LOCAL COMMUNITIES, WHETHER IT’S LISTENING TO ONE OF OUR 4 NATIONAL RADIO NETWORKS, 3 INTERNET RADIO STATIONS, WATCHING ABC TV OR ABC2, OR DOWNLOADING CONTENT FROM ABC ONLINE – THE ABC IS THERE INFORMING AND ENTERTAINING LOCAL AUDIENCES.”
THE milkbar WROTE, PRODUCED AND DIRECTED THE BRINGING AUSTRALIANS TOGETHER DOCUMENTARY WHICH LAUNCHED OFFICIAL CELEBRATIONS AT PARLIAMENT HOUSE.
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NOVEMBER 2006
FOOD SAFARI
A NEW 13-PART FOOD SERIES COMMENCING WEDNESDAY DECEMBER 6 AT 7.30 PM ON SBS TELEVISION. Food Safari WITH MAEVE O'MEARA is the next must-see food TV experience. discover the best of world cuisine right here in Australia in an enticing blend of exotic food with down to earth practicality.
the milkbar collaborated with GERMAN DESIGNER MONIKA HOINKIS AND DIRECTOR SCOTT otto ANDERSON IN CREATING THE OPENING TITLES. CLick HERE to find out more about FOOD SAFARI.
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september 2006
WHAT's a set-top Box ?
OUR LATEST SPOT for ABC2 PLAYS ON the notion that most viewers are STILL UNAWARE they need a set-top box to receive widescreen free to air Television. We enjoyed the cheekiness of producing a retail STYLE spot for ABC tV. The PROMO needed to be EFFORTLESS and direct to communicate how easy it is to receive digital TV.
CLick HERE to find out more about ABC2.
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JULY 2006
THOROUGHLY MODERN SYDNEY
1920s and 30s glamour and style
- AN EXHIBITION NOW ON AT THE MUSEUM OF SYDNEY
(till October 2006). As photographer for the sophisticated Home magazine, Harold Cazneaux produced an extraordinary catalogue.
From the Art Deco skyscrapers of the city to images of DOMESTIC design.
TO ADVERTISE THE EXHIBITION, THE MILKBAR CREATED A STREETVISION CAMPAIGN TO ENTICE SYDNEY COMMUTERS.
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may 2006
MESSAGE STICKS FILM FESTIVAL
In its seventh year, The Message Stick Indigenous Film Festival continues to showcase the best of Indigenous films from Australia and around the world.THE MILKBAR IS PROUD TO SUPPORT THE FESTIVAL AND PRODUCE THE graphics and OPENing trailer.
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march 2006
The ABC of FUNDING
THE ABC, ONE OF AUSTRALIA'S MOST VALUABLE AND ENDURING ICONS, HAS FACED NUMEROUS FUNDING SETBACKS. THE MILKBAR IS PROUD TO BE INVOLVED IN TWO SEPARATE CAMPAIGNS IN SUPPORT OF OUR NATIONAL BROADCASTER.
IN CONJUNCTION WITH MEDIA ENTERTAINMENT AND ARTS ALLIANCE, THE MILKBAR PRODUCED THE EYES AND EARS OF AUSTRALIA DVD THAT WAS LAUNCHED IN NOVEMBER 2005. WORKING CLOSELY WITH ABC CORPORATE WE HAVE ALSO PRODUCED A TESTIMONIAL REEL, WHICH WILL BE USED TO LOBBY POLITICIANS IN CANBERRA. WE WOULD LIKE TO EXTEND A BIG THANKS TO EVERYONE AROUND AUSTRALIA WHO TOOK PART IN THE INTERVIEWS FOR THIS REEL.
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march 2006
PODCASTING TRANSCENDS GEEK FACTOR
From The Australian
IT IS LESS THAN A YEAR OLD, BUT RADIO PODCASTING IS RAPIDLY MOVING FROM THE REALM OF HIP AND HYPE INTO SERIOUS MEDIA. THE ABC, THE COUNTRY'S MAIN PODCASTER, RECORDED 368,000 DOWNLOADS LAST WEEK COMPARED WITH FEWER THAN 50,000 A WEEK WHEN IT STARTED ITS SERIOUS PUSH INTO THE AREA LAST MAY.
CHOOSE THE TIME, CHOOSE THE PLACE AND CHOOSE THE PROGRAM WAS THE CALL TO ACTION OF THE MILKBAR'S NATIONAL PODCASTING PROMO FEATURING ANIMATED CUT-OUTS OF ABC RADIO'S MOST POPULAR PERSONALITIES. THE IDEA WAS TO FIRST SHOOT IT AS A DRAMA BUT BUDGET AND PRACTICAL LOGISTICS STEERED THE IDEA TOWARDS AN ANIMATION SOLUTION WITH THE IDEA ALSO APPEARING IN PRINT.
To sample ABC podcasting click here.
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january 2006
ran
RAN IS A NEW TELEVISION SERIES THAT FOLLOWS THE LIFE OF A NURSE STATIONED ON A REMOTE ISLAND IN THE TORRES STRAIT. IT IS THE FIRST TIME THE CULTURE OF THE TORRES STRAIT HAS BEEN CAPTURED FOR TV IN A NON-DOCUMENTARY FORMAT. PRODUCED BY PENNY CHAPMAN, THE GROUNDBREAKING SIX-PART DRAMA STARS ACCLAIMED ACTOR SUSIE PORTER.
THE MILKBAR IS PRODUCING THE INTERNATIONAL TRAILER AND INSHOW NEXT WEEK PROMOTIONS.
RAN SCREENS ON SBS TELEVISION IN JANUARY 2006.
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july 2005
ABC2 LAUNCH TVCs
From Australian Creative
THE MILKBAR AND Independent films COLLABORATED TO PRODUCE TWO NEW TVCS PROMOTING ABC2, WITH THE TAGLINE "I WATCH ABC TOO" DIRECTED BY SCOTT OTTO ANDERSON, THE TVC'S ARE DESIGNED TO FEEL LIKE VIEWERS ARE EARS DROPPING ON A REAL CONVERSATION BETWEEN A HIGHLY ANNOYING TALKATIVE MAN AND A BORED WOMEN AT A BUS STOP. THE CAMPAIGN FOLLOWS A PROMOTIONAL CAMPAIGN FOR THE ABC BY THE GLUE SOCIETY AND HOST.
Independent films: Scott Otto Anderson, director
Oliver Lawrence, producer AND DOP
The MilkBar: Peter Cramer, Creative Director
Executive Producer, John Stahel
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JUNE 2005
GIRL IN A MIRROR
THE MILKBAR PRODUCED THE THEATRICAL TRAILER FOR GIRL IN A MIRROR - A PORTRAIT OF CAROL JERREMS. DIRECTED BY KATHY DRAYTON, THE FILM WON BEST SHORT DOCUMENTARY AT THE AUSTRALIAN FILM CRITICS CIRCLE AWARDS IN 2005. IT IS SCREENING AT THE SYDNEY FILM FESTIVAL AND FESTIVAL TORONTO.
GIRL IN A MIRROR DOCUMENTS THE WORK OF 1970'S PHOTOGRAPHER CAROL JERREMS, WHOSE LIFE WAS TRAGICALLY CUT SHORT. DRAWING ON HUNDREDS OF HER PHOTOGRAPHS, IT TRACES THE PASSIONATE AND EXUBERANT COURSE THAT JERREMS TOOK THROUGH THIS TURBULENT DECADE IN AUSTRALIA.
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december 2004
MOS TVC @ RESFEST 2004
RESFEST, THE WORLD'S LEADING DIGITAL FILM FESTIVAL, RECENTLY SHOWCASED THE MILKBAR'S MUSEUM OF SYDNEY TVC. AFTER A SCREENING AT THE DENDY EAST CIRCULAR QUAY, DIRECTOR SCOTT ANDERSON AND DESIGNER GLEN YEOH ANSWERED QUESTIONS AND GAVE AN INSIGHT INTO THE design and PRODUCTION PROCESS.
DRAWING BACKWARDS THROUGH A MONTAGE OF ICONIC SYDNEY IMAGES, THE TVC TAKES THE VIEWER ON A QUICK TOUR OF LOCAL HISTORY, "FROM THE DREAMTIME TO MODERN TIMES."
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november 2002
JOHN SAFRAN'S MUSIC JAMOBOREE
"Peter Cramer directed and edited the promos for my show, Music Jamboree. The work was impeccable. Nearly all of the pictures were in focus. And only a little bit of the sound was out of sync with vision." - John Safran
JOHN SAFRAN'S MUSIC JAMBOREE screens on SBS Television in November 2002.
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JULY 2002
GOING HOME INTERNATIONAL SALES TRAILER
"The MilkBar's promo reel for the format sale of Going Home was applauded by every broadcaster who saw it, and it helped us get an order of a pilot in the US, and a 260-plus episode series in Canada."
Hal McElroy, Executive Producer, McElroy All Media
GOING HOME IS A HYBRID OF DRAMA AND CURRENT AFFAIRS, FOLLOWING THE FICTIONAL LIVES OF NINE REGULAR RAIL COMMUTERS. SCRIPTED, SHOT AND BROADCAST ON THE SAME DAY, THE PROGRAM HAS An IMMEDIACY NEVER BEFORE SEEN IN TELEVISION DRAMA.
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